Category: The 411
guerilla or gorilla marketing?
July 16th, 2009, Comments Off
Cadbury is drumming up support for chocaholics everywhere. Read more »
what is marketing?
July 15th, 2009, Comments Off
“Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for [...] Read more »
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